Power to protect
Every year, on average 20 babies under two are admitted to hospital with injuries after being shaken. More than a third of these babies have been shaken. Four will die. That's why you must never, ever shake a baby.
As a parent, you have the power to protect. Be strong enough to walk away, take a break and come back ready to comfort your baby. This website shares information about shaken baby syndrome, tips to help keep your baby safe, and where you can go for help.
If you are an organisation who would like to educate new parents about why they must never, ever shake a baby, and what they can do when baby won’t stop crying, visit our page for educators to learn more about the programme.
Or if you would just like some free resources to help spread the message about the dangers of shaking a baby, and tips for coping with a crying baby, you can visit our resources page and order these online.